The total sales for an account increased from $15,363.05 in October 2022, to $63,642.85 in November 2022, and then further to $464,321.90 by December 2022.
The Advertising Cost of Sales (ACoS) also decreased from 34.78% in October 2022, to 27.68% in November 2022, and then further to 17.11% by December 2022
A case study of an account that saw a 2922.33% increase in total sales and a 48.16% decrease in ACoS (Advertising Cost of Sales) with minimal efforts is presented. The changes that were made to the account are as follows:
Segregate Keywords: A separate campaign was created for keywords that received fewer than 5 clicks in the last 60 days, with no more than 8 keywords per campaign.
Isolation Campaign: A single keyword campaign was created with a high search volume and a conversion rate that was higher than the category average.
Separate Campaigns for Each Match Type: Separate campaigns were created for each match type, including exact, phrase, and broad.
Utilize Broad Match Modifier: The broad match modifier match type was found to be effective.
Defensive Campaigns: Defensive campaigns were created to protect the brand and its sales.
Weekly Bid Optimization: Non-performing keywords were optimized every Monday to maintain a desirable return on ad spend (ROAS) by using a bulk file.
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