Executive Summary
In year 1 we increased monthly PPC sales from $2k to $9.4k, whilst reducing ACoS from 61% to 38%. Total sales increased by 65% year-over-year.
Strategies
Solid Campaign Structure: Implemented campaigns for each product, focusing on target groups, density (less than 20 keywords/product targets), and match types for effective bid and budget management.
Best Practices Application: Regular bid optimization ~ Placement adjustments with emphasis on Top of Search ~ Keyword funnel management ~ Negative targeting and balanced bid and budget allocation.
Focused Strategies and Tracking: Tailored strategies for each product, monitoring individual product TACOS.
Leveraging New Features and Updates: Utilized Amazon's latest features, including video creatives, lifestyle images, and new targeting options.
Optimising Listings for Conversion: Enhanced listings using PPC data for better search term inclusion.
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$70k/month down YoY to $30k up. In 2-months. Read case study.
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