Executive Summary
In 90 days, we escalated PPC revenue from $32k to a peak of $74k, accompanied by a 12% reduction in ACoS. This growth integrated a 30% rise in organic sales, a substantial 700% increase in New-to-Brand (NTB) customers, and a 50% boost in page views.
Strategies
Spanish Keyword-Based Campaigns: Targeted the Spanish-speaking community with specifically tailored language campaigns.
Product-Focused Campaigns: Developed individual campaigns for products based on their conversion rates, search volumes, and Customer Lifetime Value (CLV).
Defensive and Offensive Targeting: Implemented campaigns to target competitors (Offensive) and protect our ads (Defensive).
ROAS-Based Dynamic Bidding: Employed Return on Ad Spend (ROAS) based bidding to enhance conversions.
Budget Rules Utilization: Applied the Budget rules feature for automated budget adjustments based on performance.
Proper Campaign Structure: Organized campaigns by targeting, match type, and target density.
Top of Search (TOS) Placements: Focused on TOS placements for higher exposure and conversion.
Minimization of Wasted Spend: Continuously monitored targets and search terms to eliminate unnecessary expenditure.
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