Over a year, we have achieved an upward growth month-over-month in this account. 

  

✅ Last year, we started at $2k in monthly PPC sales. Now, we're at $9.4k. 

✅ ️We've doubled our sales this year vs the same period LY ($3k then, $9,4k now); 

✅ ACOS also dropped by 23%, from 61% to 38%; resulting in higher profits 

✅ Total sales have gone up by 65% compared to last year. 

 

How we did it? 

   

✅ Building a solid campaign structure: 

We started with an optimum campaign structure, that would allow to scale up efficiently (minimum wasted spend). 

For this, we set up separate campaigns for each product. Each campaign was split by, 

• Target groups; from related to highly relevant. 

• Target density; with less than 20 keywords or product targets per campaign; for increased exposure 

• Match type (Broad and/or Broad modifier, or Phrase, or Exact) 

 

This helped us manage bids and budgets effectively, gain more control, and get more granular data to make informed decisions. 

  

✅ Using best practices 

With PPC, there are several best practices that help move in the right direction. Based on our learnings and regular experiments. These include: 

• Regular bid optimization 

• Placement level adjustments: Top of Search had higher ROI, we directed most of the spend towards it 

• Keywords funnel; from research to ranking 

• Negative targeting (on broad, phrase, and auto campaigns) 

• A balance between bids and daily budget, to ensure campaigns are not going OOB. 

  

✅  Focused strategies and tracking 

Each product is different, so we used different strategies for each one. 

Some had high click-through rates, while others led to more overall sales. 

We ran a variety of strategies and used all available ad types to reach more people. 

In our reports, we track individual product TACOS (targets based on business goals and significance) 

  

✅  Jumping on new features and updates 

Amazon has introduced many new features over the past year. 

We made the most of these, using things like video creatives, lifestyle images, new contextual targeting, retargeting and the new dashboard tools for extra insights. 

   

✅  Optimizing listing for conversion 

• We made sure each listing was as good as it could be 

• We leveraged PPC data to add more search terms